I might be too harsh with Oracle, but lately all that it ever did was to copy or at least try something similar to a successful Google recipe. For instance, Google launched its cloud-service, GoogleDrive, Oracle has to have its own cloud service recently released today. It might be a tough marketing strategy, but in the end of the story it might as well end badly for Oracle. If I were Larry Ellison, I wouldn't have jumped into a cloud war, since my wounds resulted from the trial against Google, didn't heal.
Oracle, Stepping Into Google's Shoes?
There is one small thing, which I can't understand in Ellison's behavior today. If you are a CEO and you are happy about a new product launched on the market, it's mandatory to join and open a Twitter account. Or is it, that Twitter is part of this project, as surprise partner?! In this case, things change dramatically, Twitter can be the perfect weapon against Google+.
One thing is sure: the cloud is getting crowded with Oracle, announcing, during the Electronic Entertainment Expo, a suite of services that businesses can access from just about anywhere. According to a press release, Oracle is confident about delivering the most comprehensive Cloud on the planet Earth, I would say Ellison needs to calm down his ego, this is exactly how Zuckerberg started and Facebook feels like a sick child these days.
Oracle, Stepping Into Google's Shoes?
The big move to the cloud is the result of nearly seven years of work, Oracle said, and will offer resources for developers, social services and content creation tools, as well as a host of personnel and customer service applications for businesses. Consumers will be able to move between desktop and mobile apps easily and their data won't ever be shared or altered by other the company or other customers. Most the analysis of Oracle’s announcement seems to indicate that the company really isn’t offering so much more than its competitors, though it is doing a good job of packaging its products in a comprehensive way.
If you were to compare Oracle's cloud app approach to what other enterprise app vendors are doing, you will see that Ellison didn't manage to bring something new under the sun. Many elements of Oracle's approach remind you of Microsoft's Dynamics playbook, like freedom to move or run apps into the cloud and then back on gadgets. Microsoft has been doing all this with Microsoft Dynamics CRM for months, and it has promised the same with Dynamics GP systems by the end of this year.
SAP's strategy is to keep the core, the ERP-centered SAP BusinessSuite.The company is moving into the cloud with SMB options and edge applications. SAP's promise to back its BusinessSuite with upgrades and support through 2020. The approach, he said, would be to move front-end interfaces onto mobile devices and, over time, move more and more apps that are closer to the core into the cloud.
So Oracle now has its cloud and it's in the same boat with Microsoft, SAP, LG, Samsung or Apple, I'm just to curious to find out how Oracle will manage to face this competition.
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